Popular Culture and the Media

Lesson 9


The perspective on gender in the media refers to how masculinity and femininity are depicted. This results in a combination of what the media shows and what we make of it and how we follow it. In this picture a famous socialite, Kim Kardashian, is shown carrying her Louis Vuitton purse. Because I admire Kim's sense of style, I decided to go out and buy the same purse. This demonstrates my perspective on gender because I am copying her feminine qualities shown on television.



Stereotypes are very common in our world today, especially in the media. They are simplistic generalizations about certain categories of people. Most of the time these are not entirely true. They are believed because they are taken for granted as common knowledge. This picture shows a women making a sandwich. This is one of the most common stereotypes for women because they have been known to be in the kitchen cooking and cleaning instead of working and providing like the male does.


When it comes to television, gender plays an important role. It is the most important media socializer we have. Statistics show that women watch more television then men. This is sometimes a more popular use of leisure time than socializing with others. In this photo, a women is shown watching television during her free time.


Reality television is a common genre of shows on the air. These programs show the heightened behavior of gendered activity by the people on the show. It takes the qualities of masculinity and femininity and exaggerates them greatly. In this picture, the popular reality show, The Real Housewives of Beverly Hills is shown. This is one of the most dramatic and feministic show on television today.


Teen movies also show a great deal of gender in them. They usually represent two contrasting values which are craziness and youth innocence. These films act as a way for socializing teenagers to the norms and values associated with gender in popular culture today. In this picture, a scene from a movie, "Mac and Devon go to High School, is shown. The scene shows two boys hands exchanging a dub of marijuana for money. This shows the craziness that occurs in teens today.